OUR STORY

OUR STORY
“Creating pieces for empower your identity.”
Since march 2019, we are a brand that aims to show the world of art and the emotion of the human being through the making of pieces and what they represent in people's lives, with a commitment to sustainability and fair trade.
R  I  D  A  H  intends to make the brand impact at an international level by being an entity that stands out for creating pieces that have practical functionality and a determination to transmit values, and the importance of expressing our identity through these pieces, to further empower our essence and with it our life goals. We want to accompany you for many years, that is why we base ourselves on quality, durability and exclusive designs, our items are designed and made in Puerto Rico, our place of origin. Giving a lot of love to each of the details in the manufacturing process. We faithfully believe in the ability, talent and love that our people have to create art with values, with purposes and with a social conscience. Puerto Rico offers that ray of sunshine that comforts us in the darkest times and the commitment to contribute to the world all the good things it deserves.
WHO IS RIDAH IN HER ESSENCE?
Ridah is born from Keyla, a young woman who at 23 years old, motivated by her passion for fashion and what it represented for her when it came to finding what she wanted in life, decided to share that passion with the world, something she felt it was his duty to contribute to the changes that this industry needs. Once Ridah sees the light, this entity is born to be of the world because it is that spirit that wants to live fully, it is that essence of freedom and of being her own. So Ridah can exist in your sister, in your mom, in a friend. Ridah can be in YOU. And she uses the art of fashion to help you connect with your identity, with your being, with your dreams, with your goals and with your true purpose.